Branding¶
The product is LoupeKind, with a capital L and K and no full stop. LoupeKind is a Farthingfold product.
The mark¶
An open photographic frame and a selection stroke, in a compact peach square. Keep a quarter of the mark's width clear around it, keep it at 24 px or larger except as a favicon, and don't distort it, close the corner or add effects.
- Primary mark
- Mark for light backgrounds
- Single-ink mark
- Lockup and lockup for light backgrounds
- PNG: 32, 64, 128, 256, 512, 1024
The brand kit has all of these in one download.
Palette¶
| Name | Value | Use |
|---|---|---|
| Studio black | #171B1F |
Outer shell |
| Panel | #23292E |
Tools and panels |
| Paper | #F3F2EC |
Light grounds and text on dark |
| Peach | #FFAD85 |
Primary actions and the current workflow |
| Selection lime | #DBEF9A |
Keep |
| Amber | #E6CF90 |
Maybe |
| Muted rose | #E8C8C3 |
Reject |
Use dark text on the accents and light text on dark surfaces. Verdicts always carry a label, so a verdict never depends on colour alone.
Type¶
DM Sans in regular, medium and semibold, under the SIL Open Font Licence.